Good Run Wellness Workshops and TeleseminarsWhen I spoke with one of the clients we went overusing two fitness-marketing techniques that were new to him, namely, small workshops and teleseminars.
Both of these methods can work extremely well when properly implemented, and he had already had great success with direct mail and a fitness newsletter, online and printed editions. But he’d decided to add some new tactics to his fitness marketing plan and I’d told him in the past that both of these new methods could do quite well for him as excellent lead generation methods that can pay him back many times over of.
I noticed that he seemed a little hesitant to use these new marketing tools, and I asked him what his concerns were. He told me he was worried that could get enough interest to fill the space at his seminars and make his Teleseminar a success, and he was a little afraid that he may end up giving a seminar, an empty room!
That is the advice I gave him, and I think it’s that apply to everyone in the fitness industry.
I let him know that sometimes you just don’t have things turn out exactly as you’d planned – it’s just the way it is. You can do everything right and still have one of your fitness marketing plans fizzle on you.
Of course you can also just thought you had to do everything perfectly – because you have overlooked something important in the process. But you can overcome a failed personal training marketing trials.
I told him to go ahead and think about the worst case scenario may unfold. Suppose that only one or two people show up for your Teleseminar: no harm – especially because the attendees won’t even know how many others are present, unless you tell them.
If no one shows up to your garage, again it’s no problem. Just give the best speech you can present all the information you want to share and record it all. You can use it as an incentive in your lead generation efforts or even sell it as another product.
It really does not’t matter if no one comes to see you personally or your Teleseminar. Take this opportunity to record your seminar, and you’ll end up with some great content to sell or give away, it can not be better to have 1000 people show up for your workshop, but when you have lemons, knowing how make lemonade is what separates fitness marketing success stories from personal trainers, who somehow never manages to stand out from their competitors.
The takeaway from all this? Don’t be afraid of the worst case scenario – embrace it and plan to get the best out of any situation may greet you.
Things don’t always goes according to plan – but it’s no reason to shy away from some great opportunities to market yourself and your personal training business.
